Peepel
- Discipline
- Branding
- Year
- 2026
- Agency
- Hartstikke
- Role
- Graphic lead
HR, Handled Right. A brand for an HR platform built on AI agents.
A Hartstikke project, where I worked as graphic lead.
If something happens once, it’s an incident. Twice, a coincidence. Three times, a pattern. Just look at the founders of Peepel, who found success before with Officient and Vendorvue. With Peepel they want to innovate the HR sector by going all in on AI agents, and we got to give it a fitting brand.
It started with the baseline: from now on, HR stands for ‘Handled Right’. The brand is built on four values HR revolves around: reliable, helpful, accessible and human. They run through the whole visual identity. Blue underlines trust, while yellow and pink bring warmth and approachability.
