Bonnegueule
- Discipline
- Rebranding, art direction
- Year
- 2025
- Client
- Self-initiated
A rebranding concept for a French menswear brand, repositioned around editorial storytelling.
Bonnegueule is a rebranding concept for a French menswear brand, developed with a focus on repositioning it as a more editorial-driven identity for a new demographic.
The concept balances refined fashion sensibilities with a contemporary edge, using storytelling, layout and tone to elevate the brand beyond clothing, because style is as much about narrative as it is about what you wear.
Hand holding a perfume bottle01 / Bonnegueule website on a laptop02 / Woven care label03 / Bottle neck with paper label04 / Brand guide pages05 / Model in denim jacket and bandana06 / Group in a bookshop07
