HACK THE FUTURE 2023
REBRANDING
2023
︎︎︎ Hack The Future 2023
︎︎︎ Rebrand Natuurpunt
︎︎︎ Collaboration with Zoë Okéke
Hack The Future is a competition where you get your briefing at 9 am and need give presentation at 4 pm.
The briefing wanted to attract more young people to Natuurpunt. So we started from the idea that Natuurpunt wants to save and preserve nature. Therefore, we went with a more activistic approach. Inspired by the graffiti brandings on a tree when it’s announced that it will be cut down, we choose to work with a new mark for a saved tree, this also became the new emblem for the brand.
As a second component we wanted to point out that you choose look closer at what you see, so the picture show are all zoomed in and recolored in the new brand colors.
︎︎︎ Rebrand Natuurpunt
︎︎︎ Collaboration with Zoë Okéke
Hack The Future is a competition where you get your briefing at 9 am and need give presentation at 4 pm.
The briefing wanted to attract more young people to Natuurpunt. So we started from the idea that Natuurpunt wants to save and preserve nature. Therefore, we went with a more activistic approach. Inspired by the graffiti brandings on a tree when it’s announced that it will be cut down, we choose to work with a new mark for a saved tree, this also became the new emblem for the brand.
As a second component we wanted to point out that you choose look closer at what you see, so the picture show are all zoomed in and recolored in the new brand colors.
